Product Management Consultancy
A winning company is one that can define, produce and promote their product(s)
more effectively than the competition.
This is often easier said than done.
The commonly taught principles of product management are aimed at consumer packaged goods (CPG) and often do not translate
to manufacturing and IT systems, but this does not diminish the need for
good product management if a company's products are to thrive.
I2E - Ideas to Execution
innoscope can offer organisations the experience, process
and techniques to help them succeed. We have the experience of taking a wide range of products and services to market in a
variety of different industries:
◊ Product
coding and labelling equipment: from innovation - to launch - to global market leader (70% market share)
◊ Barcode product identification equipment: from innovation and launch to
trade sale (to global market leader)
◊ Manufacturing
software systems from start-up to European market leader (recommended by leading European retailers)
Ideas into Products, into Profit
We can help you to ensure that products are aligned with market needs through
appropriate market research, capturing and explaining market need in a form that engineering teams can understand and act
upon.
We can aid the product development process, providing structure to align
sales and development activities.
We also assist in product launch, including internal and external marketing
communications (such as brochures, datasheets, websites, press releases and white papers).
Furthermore, we appreciate the interdependence between products and after-market
services and can ensure this is encompassed within product development and marketing communications.
For more information on our
Product Management Consultancy services, please Contact Us.
